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Houston's Got Spice

“The Arabic ice cream known for being stretchy, has finally arrived! We first tried booza in Jordan and Palestine, and were impressed by how much it really does stretch! Mastic, or “Arabic gum” from a tree grown in the Mediterranean, is the not-so-secret ingredient that creates this elastic effect.” – Houston’s Got Spice

“The method had been passed down from generation to generation, and when his father saw that he had purchased the equipment, he knew it was time to teach his son how their family makes booza.” – Houston’s Got Spice

“See how the ice cream stretches and why the owner, Fadi Rukab, thought this shop might never have happened.” – Locallish
“Booza, which translates to “ice cream” in Arabic, is a spinoff from Rukab’s Ice Cream in Ramallah. That shop’s offerings are so famous that “Israelis sneak into Palestine to eat there,” according to Vice. That makes Houstonians pretty lucky to this new spot right in the Galleria area.” – Darla Guillen Gilthorpe, Houston Chronicle
“In the era of Instagrammable desserts, no foodie’s feed is complete without pictures of rolled ice cream, unicorn milkshakes, and a soft serve cone wrapped in cotton candy from Australian import Aqua S. As of this week, Houstonians can add stretchy ice cream to that list.” – by Eric Sandler